HIGHER ED + ED TECH MARKETING CONSULTANT
Clear strategy. Smart storytelling. Real results.
Hey, I'm Rita.
Marketing in higher ed isn’t simple. You’re juggling students, parents, counselors, faculty, and leadership all with different needs and priorities. That’s where I come in.
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With 15+ years in enrollment and edtech marketing, I help teams bring order to the chaos. From email campaigns and LinkedIn content to full campaign strategy and long-form content, I focus on clarity, consistency, and results without overcomplicating the process.
SERVICES Rita Winthrop Consulting, Inc.
copywriting + editing
Clear, compelling content for email, websites, landing pages, campaigns, and product marketing written to resonate and convert.
blogs + thought leadership
SEO-driven blogs and long-form content for higher-ed and edtech brands looking to lead the conversation, not just join it.
email audit + optimization
A strategic review of your current email program to identify gaps, improve engagement, and tighten messaging across key segments.
social media + LinkedIn management
Strategy, content creation, scheduling, engagement, and analytics, all designed to grow visibility, credibility, and inbound interest.
marketing content calendar
Smart, realistic planning that keeps your messaging consistent, timely, and aligned to business goals.
VIP messaging sprint
A fast, focused messaging reset for teams who need clarity now, perfect for launches, rebrands, or enrollment pushes.
strategic email campaigns
Enrollment communications, edtech launches, nurture flows, parent communications, and segmented workflows that drive real engagement.
brand strategy development
Brand positioning, messaging, and voice development that helps your audience instantly understand your value.
website copy + structure
Full website content refresh and messaging flow to clearly communicate your value, guide users, and improve conversion.
Rita has been a great resource for Hannon Hill, providing thoughtful insights for blog content strategy. Her down-to-earth approach makes complex ideas easy to understand, and her background as both a consultant and former in-house professional ensures our messaging resonates.
Rita dramatically increased our social engagement in just a few months — and that growth directly resulted in increased revenue. She’s sharp, fast, and an absolute game-changer. Don't hesitate for a second to hire Rita, as it will immediately translate to more revenue and success.
Rita has been an amazing asset and extension to my team. As a Fractional CMO, I need partners I can trust to ramp quickly and deliver results.
Rita is my go-to for all things content.
– Chris Rapozo
Marketing Specialist
Hannon Hill
– Adam Metcalf
Founder
ZeeMee
– Gil Rogers
Founder
GR7 Marketing
